The researched behind Nintendo’s wildly popular Brain Age titles, Ryuta Kawashima, recently revealed in an interview that he turned down all royalties for the title. How much did that amount to? $11 million and counting. The good news? It proved he was no charlatan behind the series.
The Brain Age series, while incredibly fun and addictive, does hinge some of its popularity on the idea that it actually improve your brain in some manner. Japanese doctors even prescribe the DS to patients to help prevent the onset of dementia. In place of accepting the royalties personally, Kawashima used them to fund construction on the campus of Tohoku University in Japan. So, he put academic and scientific pursuits above self-serving personal?
This sounds like the type of man you’d want in charge of your health. One who isn’t concerned with how much fame or money research can bring him, but with how much good it can do. He even stated in the interview he monitors the amount of time his kids play video games. Sounds like a real smart cookie.
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