blurray.jpgJust in case you needed further proof that was dead as a format, Netflix has announced they are dropping the high definition format. In place, will continue to support the backed format. It’s really just another nail in ’s coffin.

What was once a format war has devolved into a format mopping up session. With firmly defeated by Warner Brothers going exclusive, recent announcements have seemed more like cleaning out the last cobwebs. All the while, has been laughing to the bank.

While once seemed to be stumbling by including into every system, the recent format war win continues to bode well for the future of the . With its main competitor out of the way, has even more incentive to make sure the format is a resounding success, and that includes making sure the is in as many homes as possible.

currently stocks over 400 titles and claims their customers had chosen it by “a majority.” Ted Sarandos, Chief Content Officer, said of the decision,

“The prolonged period of competition between two formats has prevented clear communication to the consumer regarding the richness of the high-def experience versus standard definition. We’re now at the point where the industry can pursue the migration to a single format, bring clarity to the consumer and accelerate the adoption of high-def. Going forward, we expect that all of the studios will publish in the format and that the price points of high-def DVD players will come down significantly. These factors could well lead to another decade of disc-based movie watching as the consumer’s preferred means.”


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