Video game soundtracks are becoming more and more something gamers actually pay attention to. Where it once was all synthesized orchestra-style music, games are now becoming big business to debut new bands and cash in on old ones. Oddly enough, sports games such as MLB 2K8 are leading that change.
2K Sports and Pitchfork Media have teamed up on the newest yearly incarnation of the MLB 2K franchise. MLB 2K8 will feature a soundtrack half chosen by 2K Sports and half chosen by Pitchfork Media, with each song designated as a Pitchfork Pick. In addition, 2K Sports will join the 3rd Annual Pitchfork/Windish Agency day party at the SXSW 2008 conference in Austin, Texas on Friday, March 14th. One can only assume this means lots of music, and lots of game demos.
Is this the future of game soundtracks? Deals struck exclusively with labels or media companies to produce the soundtrack? Probably so, and it shouldn’t surprise anyone. With media convergence on the rise, film and television viewers are already used to both hearing music plugged, and even seeing it plugged at the end of television shows. Games are already getting there, and this is just another step along that path.
Soundtrack
- Battles — Atlas**
- Black Rebel Motorcycle Club — Need Some Air
- Blitzen Trapper — Wild Mountain Nation**
- Dinosaur Jr. — Almost Ready**
- Jay Reatard — My Shadow**
- Kasabian — Reason Is Treason
- LCD Soundsystem — Watch The Tapes**
- Modest Mouse — Dashboard
- Peter Bjorn & John — The Chills
- The Cars — Moving In Stereo
- The Cool Kids — 88**
- The Cure — Never Enough
- The Flaming Lips — The W.A.N.D. - no MF edit
- The Hold Steady — Stuck Between Stations**
- The Presidents Of The United States Of America — Cleveland Rocks
- The Revolution Fox Experiment — Hyper Charlie
- The Strokes — Someday
** Denotes a “Pitchfork Pick” selection
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