Bobby Kotick is a happy guy right now. With the upcoming Vivendi merger, which will bring Blizzard and World of Warcraft under the Activision umbrella, the sky is the limit for what Kotick’s company can do.

At the recent Morgan Stanley Technology Conference in California, the CEO of Activision discussed how they would use Blizzard’s expertise in the world of online gameplay to help open a new door for some of the company’s best selling titles. Starting with the Guitar Hero franchise, Kotick proposed using Blizzard’s “institutional expertise” to bring PC editions of Guitar Hero to the “roughly 300,000 game rooms between China and Korea.” This would be a feat definitely not insurmountable considering the popularity of the title and the fanatical gaming community in Korea.

He went on to discuss the award winning series Call of Duty and how it may be on its way to becoming an MMOG. “When you think about other properties that we own and control like Call of Duty, and what would be the natural evolution of a property like Call of Duty into a massively multiplayer environment…how do you monetize that?”

Continuing his thoughts on the Guitar Hero franchise Kotick referred to the Guitar Hero controllers as instruments and mentioned often “product categories that are line extensions” for the series. The speculation that Guitar Hero is headed for more of a Rock Band type game can be fueled even more by Activision’s copyright of the titles “Guitar Villain” and “Drum Villain”.