Gaming for those who care to think.
Microsoft and EA sign massive in-game advertising deal
Ever so slowly, the two gigantic balls of clay meld into one. Soon, will anyone be able to tell where one ends and the next begins? If you’re the type to freak out and cite 1984 when just about anything in business happens, it’s probably time to get out your tin foil hat. Microsoft and Electronic Arts are in business together.
Microsoft owned subsidiary Massive Inc. and Electronic Arts have inked a deal for in-game advertising in EA games until through 2010. Massive Inc. is an advertising company specializing in placing ads within online games. Basically, the type of ads you see randomly changing in games from time to time. The deal is an extension of a current deal, but it will greatly expand the number of titles EA places Massive’s ads in.
While much of the tech world worries about the fate of online advertising due to the Yahoo and Microsoft deal, this one may have just as far reaching implications. If Microsoft can position itself as the de facto standard in game advertising, with their own published titles and EA’s, then it becomes the Google of video games. One company having a very strong controlling share of what many believe will become a lucrative $650 million market by the end of this new deal.
What does this all mean for gamers? Expect a lot more ads plastered around within those games you’re already paying $10 more for than you used to.
Related posts:
| Print article | This entry was posted by Justin on March 18, 2008 at 7:25 am, and is filed under News, Xbox 360. Follow any responses to this post through RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed. |
Video of the day: sadistic SimAnimals
about 1 year ago - View Comments
Electronic Arts just can’t get enough money out of The Sims, err, Sim City, err, whatever franchise. Witness more milking with the announcement of SimAnimals at CES 2009. The Sims with animals? Cute, right? Wrong. The demonstration given of the title in this video has got to be one of the more sadistic demos ever
Video of the day: Sonic cereal commercial
about 2 years ago - View Comments
Hey kids, remember when Sonic still starred in cool games and had a shred of credibility? No? Well, he did once, and that credibility was used to endorse Honey Nut Cheerios. Yes, Cheerios do seem like the perfect fit for a blazingly fast rodent. Wouldn’t it have made more sense for Sonic to advertise something
The future of "touch" games
about 2 years ago - Comments Off
Nintendo may catch lots of flack for bringing gaming to the casual market, but their methods have certainly not fallen on death ears. While the DS was far from the first touch-screen device, it was one of the first mass-market commercial ones. It has since been followed up by Apple’s iPhone and a slew of
The return of Atari, a name that will not die
about 2 years ago - View Comments
Atari should perhaps look into making its own Resident Evil rip-off. After all, much like a zombie, nothing seems to kill Atari. Several failed consoles and different company banners, the name looks about ready to get another rebirth. Infogrames is interested in changing its name to Atari. CEO David Gardner said of the decision, “I’d
Microsoft hits reset button for some Gamerscores
about 2 years ago - View Comments
Cheating is a splendid thing. It allows you to get ahead without any of the effort of those you hope to emulate. No wonder so many people do it. Microsoft, however, is not a fan. That’s why as of Tuesday, Microsoft struck back (yes, the evil empire struck back). Those who had been artificially inflating
Microsoft Excel the next powerhouse graphics engine?
about 2 years ago - Comments Off
This video is both remarkable and pointless. Did you know you can render 3D graphics in Microsoft Excel? Did you care? Probably not for both, but upon seeing you’ll have a hard time arguing it isn’t a little cool to make such a bland work tool actually do something fun. Now, where are the modders
EA Sports has eight titles headed for Wii
about 2 years ago - Comments Off
If you’re a Wii owner, you may feel like you’re often an after thought to most third party developers. Not so for Electronic Arts, who has announced they currently have eight titles from their EA Sports franchises slated for the Wii. Eight EA Sports titles? Is it a blessing or a curse? So, what are
Mexican game market could be worth $1 billion by end of decade
about 2 years ago - Comments Off
Yes, that headline is probably shocking to most. There’s a Mexican gaming market? Most Americans probably don’t think of Mexico much as a place to sell superfluous consumer goods such as video games. Research and Markets, on the other hand, claim it’s the beginning of something big. In their Mexico Video Games Market Report 2007,
Super Smash Bros. Brawl friend finder map
about 2 years ago - View Comments
Want to play Super Smash Bros. Brawl online, but have no friends? Not really the sociable type to go out and make friends? Well, the Internet has a solution for your anti-social behavior, again! MapWii is a neat little Google Maps mashup site that plots Wii owners around the world. The neat part is that
Comments are closed.
about 2 years ago
Anyone who has played EA’s ‘Fight Night Round 3″ knows that they have no taste in putting advertisements in the game.
They plastered the Burger King logo everywhere and even made that weird King guy a trainer in the game that you have to use to level-up.
Maybe you could look the other way if they had all the great boxers throughout history, but they cheeped out all the way. Every version of the game drops great boxers and adds lesser known ones.
Sorry to be so gloomy but EA just has no class when it comes to in-game advertising.
about 2 years ago
Look on the bright side. Like the current credit crisis eventually the morons responsible for ‘ad revenue’ will realise how ineffective advertising is and they will all crash and burn.
about 4 months ago
I just couldnt leave your website before saying that I really enjoyed the quality information you offer to your visitors… Will be back often to check up on new stuff you post!
about 4 months ago
thanks !! very helpful post!