Atari should perhaps look into making its own Resident Evil rip-off.  After all, much like a zombie, nothing seems to kill Atari.  Several failed consoles and different company banners, the name looks about ready to get another rebirth.

Infogrames is interested in changing its name to Atari.  CEO David Gardner said of the decision, “I’d like to consider that; I think that would be the final mark of the transformation from Infogrames to Atari.  We have a new board of directors, a new management team that’s less than a year old — so yes, it’s really continuing. We like to think of Infogrames, instead of being the tired, old company, we like to think of it as the best-funded, best-branded, most energetic start-up in the history of computer gaming.”

So, to give the impression of a fresh, young company they’re going to change their name to one of the oldest in gaming?  Sure, that makes sense.  In reality, though, Atari still holds more cache to the general public than just about any other name in gaming outside of Nintendo, PlayStation, and Xbox.  Add in the fact that the name Infogrames is a little odd sounding, and you have a much better reasoning than starting fresh.