Ever so slowly, the two gigantic balls of clay meld into one. Soon, will anyone be able to tell where one ends and the next begins? If you’re the type to freak out and cite 1984 when just about anything in business happens, it’s probably time to get out your tin foil hat. Microsoft and Electronic Arts are in business together.
Microsoft owned subsidiary Massive Inc. and Electronic Arts have inked a deal for in-game advertising in EA games until through 2010. Massive Inc. is an advertising company specializing in placing ads within online games. Basically, the type of ads you see randomly changing in games from time to time. The deal is an extension of a current deal, but it will greatly expand the number of titles EA places Massive’s ads in. (more…)
Get them while they’re still there (assuming by now you don’t already own 
