Ever so slowly, the two gigantic balls of clay meld into one. Soon, will anyone be able to tell where one ends and the next begins? If you’re the type to freak out and cite 1984 when just about anything in business happens, it’s probably time to get out your tin foil hat. Microsoft and Electronic Arts are in business together.

Microsoft owned subsidiary Massive Inc. and Electronic Arts have inked a deal for in-game advertising in EA games until through 2010. Massive Inc. is an advertising company specializing in placing ads within online games. Basically, the type of ads you see randomly changing in games from time to time. The deal is an extension of a current deal, but it will greatly expand the number of titles EA places Massive’s ads in. (more…)

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Want to play Super Smash Bros. Brawl online, but have no friends? Not really the sociable type to go out and make friends? Well, the Internet has a solution for your anti-social behavior, again!

MapWii is a neat little Google Maps mashup site that plots Wii owners around the world. The neat part is that you can sort by games they own and players can enter their Wii friend codes. Sure, it isn’t quite as elegant as Xbox Live, but it’s better than nothing. (more…)

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Rob Enderle over at TG Faily has a fairly interesting piece up about the potential future of Google in gaming. What, Google? Did you think Apple was the only computer company considering a move into gaming? According to Enderle, Google may very hold the future to gaming.

Cloud computing, centralized computing or whatever buzz term you’d like to use is being touted as the future of computer software. Essentially, the desktop will be the browser and all software will run remotely on computer servers. This is the same idea that was kicked around in the late 90s with the idea of workstation PCs in every home instead of desktops. Technology hadn’t quite caught up then, but with services such as Meebo and Google Documents it finally is. (more…)

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