When it comes to marketing of late, it’s hard to argue that Nintendo isn’t the smartest kid on the gaming block.  That’s made even more clear by their latest promotion–DS parties for women.

Akin to the traditional Tupperware party, Nintendo invites women to a catered party where they are each given a new DS.  An assortment of female-friendly games such as Nintendogs, Brain Age, and Mario Kart are provided.  The hope is that these women will then in turn tell their friends, family, and coworkers about the little gadget and generate some feminine buzz.

(more…)

Posted by Justin | 1 Comment »

Women may be gaining ground in a male dominated society in the real world (see Hillary Clinton), but what about in the virtual world? Well, they’re getting there. Sony’s new spy themed console MMO is even concerned with “technical” details such as the difference between A-line and pencil skirts. It’s a brace new world for traditionally sexist game design, indeed.

Tale of Sony’s attention to detail comes from MTV’s Multiplayer blog and their interview with Sherry Floyd of SOE Seattle. Floyd works on the art content for The Agency. It’s all part of a bigger piece on Sony’s initiative to get more women into game design through the G.I.R.L. (Gamers In Real Life) scholarship program for women wanting to study game design in college. Floyd noted about the game she is working on (more…)

Posted by Justin | No Comments »